Paul Morelli Fall 2023 Trunk Show

To launch the arrival of The Paul Morelli Collection at Croghan's Jewel Box, we put together a private event at the Charleston Place Hotel. The Charleston Place had recently launched their afternoon tea service, so we invited an exclusive list of customers to explore the collection over high tea before the show opened to the public.

For this campaign, my role including writing copy for email, social, and print marketing, photography, video, event merchandising, and event sales.