The Charleston Place x Croghans x Holy Mahj x The Mahjong Line Giveaway

The Charleston Place x Croghan's x Holy Mahj x The Mahjong Line Giveaway Spring 2024. Inspired by the centuries-old Chinese game which has become increasingly more popular in recent years, this collaboration came about very organically. Monday nights at the Charleston place this Spring became Monday Night Mahjong with the Holy Mahj girls. It quickly became the event for locals to “see and be seen at” while enjoying the elegance of the atmosphere, refreshments, and a little friendly competition of skill, strategy, and luck. Our team quickly connected with the hotel, hosts, and our preferred brand of exquisite mahjong tiles to create a giveaway that was not only aesthetically pleasing, but aligned with our brand and promoted local businesses.

For this campaign, my role included creative strategy, direction, and all content creation.