Marla Aaron Fall 2023 Trunk Show

Marla Aaron x Croghan's Jewel Box Fall 2023. For this trunk show I helped to bring the magic of Marla Aaron Jewelry to Croghan's Jewel Box. I was very much inspired by the release of the new Willy Wonka movie around the time of this show. The tagline I created was "Marla Aaron trunk shows are like being a kid in a candy store!" To incentivize customers to attend our breakfast event, we teased that "you may even get the golden ticket" at which we gave away one of her 14K Yellow Gold Baby Heartlocks to an attendee.

For this campaign, my role included writing copy for email, social, and print marketing, photography, video, creating styling samples, and assembling gift bags for attendees. The gift bags included Croghan's marketing materials, a polishing cloth, jewelry cleaner, printed styling guide, and a sweet treat to tie into our candy shop theme.